A short book by Will Simpson

Too Many Maybes

Why growing companies stall, and how founders decide what to bet on and what to fold

Every growing company hits a point where too much is half decided. A "let me think about it" nobody came back to. A project approved at a solid seven. A deal you are still betting on because of what you already put in. The team fills the gaps with answers of its own, and the company stalls.

This short book is about clearing those maybes before a deadline, a board member or a competitor clears them for you. It comes from twenty years in the operating chair and twelve years at a poker table, and it reads in under thirty minutes.

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Too Many Maybes by Will Simpson, a hardback book seen at an angle

What is inside

  1. 1 The Fence Is a Decision
  2. 2 What a Maybe Costs
  3. 3 Hell Yes, or It Is a No
  4. 4 Folding Is Not Losing
  5. 5 No Is How You Say Yes
  6. 6 The Friendly Neighborhood Wet Blanket
  7. 7 Run the Test on This Week

It ends with the Operational Checkup and a page that turns your three lowest scores into decisions you make this week.