Will Simpson · Fractional COO
A fractional COO who has actually run the operation.
Senior operational leadership for companies at a point of change , scaling for growth, navigating a transition, breaking through a plateau.
Where I've operated
Run the operation.
Not advise it.
The operator
Range that separates an operator from an advisor.
A fractional COO who actually understands the technology, decades running engineering and operations, not advising from the sidelines. Will embeds as a senior operator, part-time or interim, for companies at a point of change.
Having actually run engineering, operations, and P&L is what separates him from advisory-only consultants.
More about WillHow I help
Senior operating leadership, scoped to the moment.
From an ongoing fractional engagement to full-time interim leadership, real accountability, not a deck and a handshake.
Fractional Executive
Ongoing part-time COO leadership, owning the operation, not advising on it.
Learn moreInterim Executive
Full-time operating leadership through a transition, gap, or turnaround.
Learn moreTeam Coaching
Build a leadership team that runs as one high-performing unit.
Learn moreWorking Genius
Certified facilitation of The 6 Types of Working Genius.
Learn moreOn the stage
A past President of AgileAustin.
A certified facilitator of The 6 Types of Working Genius (The Table Group), Chapter Lead for Fractionals United (Texas and Austin), and founder of Coheronix, a boutique software studio that keeps him close to the problems growth-stage companies actually face.
- Certified Facilitator · The 6 Types of Working Genius (The Table Group)
- Past President · AgileAustin
- Chapter Lead · Fractionals United (Texas & Austin)
“I don’t advise from the sidelines. I embed, run the operation, and hand it back stronger than I found it.”Will Simpson, Fractional COO
FAQ
Fractional COO, your questions, answered
What does a fractional COO actually do?
A fractional COO is a senior operating executive who embeds part-time to run the operation, turning strategy into execution, building the systems, cadence and accountability a growth-stage company needs, and owning outcomes rather than handing over a deck. It is real operating leadership, just not full-time.
How is fractional different from interim?
Fractional is an ongoing part-time engagement (typically a set share of each month) for companies that need senior operating leadership without a full-time hire. Interim is full-time for a defined window, covering a departure, a transition, or a turnaround, until a permanent leader is in place.
How does a fractional engagement work?
Engagements are scoped to the work and the budget, and the commitment flexes over time. For example, you might start with a quarter of full-time during an intensive investigation phase, then settle into a steady advisory level once the systems and cadence are in place. The Fractional Executive page lays out the engagement models in detail.
What stage and type of company do you work with?
Growth-stage companies at a point of change, scaling for growth, navigating a transition, or breaking through a plateau, across operations and technology-driven businesses. The common thread is a moment that calls for a senior operator who has actually run the operation.
Let’s talk about your operation.
The first conversation is complimentary, an honest read on where you are and what the moment calls for.