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ABOUT

Will Simpson

INTEGRITY   TRANSPARENCY    LEADERSHIP
I am an influential, innovative, and well-regarded C-Suite executive with extensive experience creating and leading world-class strategies and operations in diverse and ever-changing environments.

Blah, Blah, Blah -- while that is true, it is also boring as hell (more boring business stuff below) and tells you almost nothing about ME....

Hey, y’all - I am Will Simpson; welcome to my world as I embark on version three of me!

In version one, I was livin’ large as a pool hall hustler and poker player in Austin, Texas, in the 1980s and 1990s.

Version two came around as I became a single father with primary custody and plunged headfirst into the world of technology and executive leadership. I have not and probably will not ever completely exit that version of me. 

Version three is where I am finding my joy.

First and foremost, I married my best friend and partner whom I do not deserve! We got married on Slurpee® day (July 11th OR 7-11) of 2014 no less - that is JOY right there!

For work joy, I am now adding a full suite of Executive Coaching Services as I join ProAdvisorCaoch.

I have also found a new calling that has ZERO to do with profit: making up stories and writing them down!

I published my first book in June of 2023 Novel #2 is underway!

I have never been a writer, but I have always been a storyteller.

So, join me in this latest version as I move to focus on helping others through Executive Coaching and weave tall tales plucked right out of my very own version one.

 

Skilled at communicating complex issues in terms that a wide range of stakeholders can understand and embrace; add value by streamlining operations to increase operational efficiencies and transform businesses. Serve as the high profile company face/voice of technology to customers, partners, and vendors.

Senior Executive Leader, and Business Transformation Expert with a track record of turning around underperforming departments and accelerating growth in business units, teams, and products by leveraging Agile and Lean philosophies.

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Offering  Executive Coaching and Consulting Services to move your team and your organization forward.

EXECUTIVE ENGAGEMENTS

  • Coached team to choose and set up additional physical location; including foreign entity formation, complete re-balance of product focus, staffing and budget.

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  • Boosted growth initiatives by focusing on internal investment. Adopted/implemented Agile philosophies that resulted in fastest feature release in company history.

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  • Aligned Compliance and Marketing teams to create process to bring customers into use compliance. Attained clients’ buy-in for compliance. Increased revenue $1.1M; pitch and monitoring were then integrated into overall process as key revenue stream. New structure was credited for moving ‘loss’ to significant and positive revenue outcomes.

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  • Created product expert support team for diagnosis/troubleshooting and ownership of issues. Reduced initial resolution time by 50% in six months and eventually 90%.

  • Restructured Product and Engineering teams to focus on new product running one year behind schedule. Reset leadership team to embody building software in Agile Culture. Improved efficiency/velocity by 38% in five months. Reached target 20% ahead of schedule.

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  • Strategically reorganized teams from bottom-up using novel technique where team members selected their own teams.

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  • Shifted from ‘ship and install’ model to SaaS, which included technology stack change.

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  • Eliminated backlogged product issues/bugs via introduction of new documented processes and change management tools to eliminate backlog (20% positive efficiency) which paved way for departmental growth (210%) and development of new products.

  • LinkedIn

Austin, Texas, United States

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